News & Reviews

WWC Room Opening Night at Noble Rot winebar

The greater Wairarapa winegrowing region has a very strong bond with Wellington city. Many of the Wairarapa’s winegrowers originate from Wellington, and most of the wines from the district are sold in Wellington. It’s the natural order of things.

Say hello to Wellington Wine Country

Is Wairarapa a sub-region north of the Martinborough sub-region, or is it the greater region that includes Martinborough?

Wellington Wine Country Established

It has been some time in the forming, but ‘Wellington Wine Country’ has been established. This is the new marketing arm for ‘Wairarapa Winegrowers’, the combination of the existing ‘Wairarapa Wines and ‘Wines from Martinborough’ organisations. Wellington Wine Country will be responsible for the marketing of winegrowers in Martinborough, Gladstone and Masterton.


Winemakers in New Zealand’s Wairarapa Valley, which includes the boutique Pinot Noir heartland of Martinborough, have collectively rebranded as Wellington Wine Country in an effort to better communicate the region and its wines.

Wellington Wine Country set to wow world with Wairarapa vino

Wairarapa winemakers are leveraging on the success of the Wellington brand to showcase their wines to the world. They have formed Wellington Wine Country Limited (WWCL) to streamline marketing for all wine producers in the Greater Wellington region. WWCL chairwoman Nicola Belsham, from Murdoch James Estate Wines, said internationally, few understood where Wairarapa was situated, and that it was made up of three sub-regions - Martinborough, Gladstone and Masterton.